Privacy Policy
Last updated: 19 Mar 2026
1. Introduction
Welcome to mumdadtoddlers.co.uk ("we," "our," or "us"). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Data Controller
mumdadtoddlers.co.uk is the data controller responsible for your personal data. We are based in the United Kingdom. If you have any questions about this policy, please contact us at: privacy@mumdadtoddlers.co.uk
3. Information We Collect
3.1 Information You Provide
- Account Information: When you register, we collect your username, email address, and password.
- Profile Information: Profile picture and any additional information you choose to provide.
- Communications: When you contact us, we collect the information you provide in your message.
3.2 Information Collected Automatically
- Log Data: Anonymized IP address (last octet masked), browser type, pages visited, time and date of visit. We anonymize IP addresses to protect your privacy while still allowing us to understand general geographic trends.
- Cookies: See our Cookie Policy for details.
- Device Information: Device type, operating system, unique device identifiers.
4. How We Use Your Information
We use your information for the following purposes:
- To provide and maintain our service
- To manage your account and provide customer support
- To send you newsletters (only with your explicit consent)
- To analyze website usage and improve our content
- To comply with legal obligations
5. Legal Basis for Processing (UK GDPR)
We process your personal data based on:
- Consent: You have given clear consent for us to process your personal data for a specific purpose.
- Contract: Processing is necessary for a contract with you (e.g., providing our services).
- Legitimate Interests: Processing is necessary for our legitimate interests, such as improving our website.
- Legal Obligation: Processing is necessary for compliance with a legal obligation.
6. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right to Access: Request a copy of your personal data.
- Right to Rectification: Request correction of inaccurate data.
- Right to Erasure: Request deletion of your personal data ("right to be forgotten").
- Right to Restrict Processing: Request limitation of how we use your data.
- Right to Data Portability: Receive your data in a machine-readable format.
- Right to Object: Object to processing based on legitimate interests.
- Right to Withdraw Consent: Withdraw consent at any time.
To exercise these rights, please log in or contact us at privacy@mumdadtoddlers.co.uk.
7. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy. Below are the specific retention periods for different types of data:
| Data Type | Retention Period | Reason |
|---|---|---|
| Account Data (username, email, password) |
Until account deletion | Required to provide our services |
| Profile Data (profile picture, bio) |
Until account deletion | User-provided content |
| Blog Posts & Comments | Until deleted by user or admin | User-generated content |
| Visit Logs (anonymized IP, pages visited) |
90 days | Website analytics and improvement |
| Affiliate Click Logs (anonymized IP, product clicked) |
12 months | Commission tracking and fraud prevention |
| Contact Form Submissions | Until manually deleted | Sent to our email inbox only; not stored in database |
| Cookie Consent Records | 12 months | Legal compliance (GDPR) |
| Session Data | 2 weeks (or until logout) | Authentication and security |
Automatic Deletion: We have automated processes to delete data after the retention periods expire. You can also request deletion of your data at any time by contacting us or using the account deletion feature.
8. Data Sharing and Third Parties
We may share your information with:
- Service Providers: Third parties that help us operate our website (hosting, analytics).
- Legal Requirements: We may disclose your personal data, including email addresses, if required to do so by law or if we believe in good faith that such action is necessary to:
- Comply with a legal obligation (e.g., court order, subpoena, or statutory requirement)
- Respond to requests from law enforcement or other government authorities
- Protect and defend our rights or property
- Prevent or investigate possible wrongdoing
- Protect the personal safety of users or the public
We do not sell your personal data to third parties.
9. International Data Transfers
Your data may be transferred to and processed in countries outside the European Economic Area (EEA). When we do so, we ensure appropriate safeguards are in place to protect your data in accordance with GDPR requirements.
10. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.
11. Children's Privacy
Our service is not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If you are a parent and believe your child has provided us with personal data, please contact us.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.
13. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
- Email: privacy@mumdadtoddlers.co.uk
- Address: United Kingdom
14. Supervisory Authority
If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.
- Website: www.ico.org.uk
- Helpline: 0303 123 1113